I think this is a very unique approach to strategic management that puts the customer at the very center of every decision. This makes Hax's approach very close to my heart.
H ere are the Haxioms, the 10 pillars on which the delta model stands:
- The center of strategy is the customer.
- You don’t win by beating the competition, you win by achieving customer bonding.
- Strategy is not war, it is love.
- A product-centric mentality is constraining. Open your mindset to include the customers, the suppliers, and the complementors as your key constituencies.
- Try to understand your customer deeply. Strategy is done one customer at a time.
- Commodities only exist in the minds of the inept.
- The two foundations of strategy are: Customer segmentation and customer value proposition, and the firm as a bundle of competencies.
- Reject these two clichés: “The customer is always right,” and “I know the customer needs and how to satisfy them.”
- The strategic planning process is a dialogue among the key executives of the firm.
- Metrics are essential; experimentation is crucial.
Source
https://news.mit.edu/2023/arnoldo-hax-dies-0531